Information is the oil of 21st century, it is a resource. And so knowing information is important. You might think it has nothing to do with yourself, but there is a relevance. Depending on whether you know it or not, economic activity changes. And so even though knowing that robot taxis will be supplied, Is buying a luxury gasoline car a smart move? If you say, ' I bought a Benz G Bargen'… 'Is that so…' 'Is that so.. you bought a luxury gasoline car.' In 10 or more years, gasoline cars won't be even produced. You want to buy a luxury gasoline car? The period of personal mobility will disappear. The period of rideshare already passed. The period where robot taxis will become cheaper than the subway will come. Why did my combination partner buy a Benz G Barge… But it was fun. It is all thanks to Fujimori who rode the Benz G Bargen. As a collaboration guest, Kingkong's Nishino rode the car. Mr. Nishino, in response to Fujimori who said 'Mr. Nishino, this is a G Bargen~' Said 'Isn't it too old fashioned' Depending on whether you know what that means or not, It is decided whether you can laugh or not. This means, if you watched up to here. You know it is a weird code. For young people in their 2-30's to buy gasoline cars that are over 10 million yen (1 million won) They become a laughing stock knowing that they are not looking at the future. And if you don't know this and hear that it is old fashioned. You wonder what is old fashioned. And so knowing this, you can know what is good to buy. And know what is needed and not needed. Thus, you won't make a useless purchase. I want to tell this to Fujimori! And Microsoft isn't staying still. They are trying to make a wearable device called HoloLens. Smart City. In conclusion, for OS to permeate the streets in the end, we covered that in the Amazon lesson. I told it to you slightly wrong in the Amazon lesson. The Department of Defense's data, the cloud is Amazon's. The Japanese government cloud is made to use Amazon's. And the US Department of Defense uses Microsoft's cloud. And so Microsoft and Amazon. They are clashing in relation to cloud services. What do they want to do? In the end, they want to take over the streets. Finally, they want to make it into a state where Alexa is over the city. And if you say 'Alexa, pay this' And at the gas station, it will be purchased. Although it might not be a gas station. Or at a vending machine, it makes the purchase. At the ticket station, if you say 'Alexa, pay for this' It will be paid. And they are thinking of a future like this. All over the city, there is voice recognition and cloud. And for this Cloud, what it will bring about is absurd. And I want to explain that later. Cloud, Honestly, I think the lack of cloud made Japan lose. The point of strength of Japan and the era of cloud was the total opposite. Shall we go past this? Let us look at what the three Mega trends were. Right now, I told this to you individually. I told this to you individually, but I think you all found each to be amusing. In the overall flow, there were similar services right? HoloLens and Apple Glass is similar. Robot taxis are being done by each other here. The payment fee is free and Libra payment transfer is more convenient. Same for finance. It is various. Thus, the future that everyone sees is all similar. This is the trend. When the world is going towards a certain trend, we call ti a mega trend. And if we figure of these three trends, it is easier to see individual agendas. I will explain. First, the most important thing. There will be a period where walls between industries will be torn down. It is divided like the finance industry, automobile industry. Tv industry, comedy industry. And the walls between such industries will be torn down. Don't you think you know why? Amazon isn't just a company where they sell books, and Apple isn't a company like that. When they released the company name, we should have felt it. When they released the Iphone, they changed the company name from 'Apple computer to 'Apple'. And so they are explaining that they aren't just a company that just sells computers anymore. Adobe, which is going forth in softwares such as photoshop and illustration. Same for Adobe. When they announced that they are changing to a subscription service company. They changed from Adobe systems to Adobe. They took out the word system. Apple Computers took out the word computer. Thus, their main business is different from the one so far. The world they envision is different from the past. We have to look at this well. There are Japanese companies that came back in the industry like this. SoftBank is the same. We talked about it in the Son lesson. First, it was Soft+Bank. They were a Software seller that sold laptop software. But that company took over Yahoo and became a search engine company. From a search company, they are now a phone company. Now, they have the image of being like a phone carrier. Now, they aren't remaining there and now are becoming a investing company. Thus, they are changing gradually. Not one person thinks that they are a laptop software company owner. A company that limits their main business is done. They say it like this. It is breaking down the walls of industry itself. It is becoming a conglomerate, conglomerate means a massive company group. Amazon stores data and are reaching out in things like Amazon hotel, Amazon real estate. And became a super great Amazon group. They call it a conglomerate. Turthfully, there was one in the past. For example, like the Sony group, General Electric Company group, it was diverse. But the reason I say that it is different from the previous conglomerates, They spread the profits of one well off company, And they start a new business, or when one is unstable, they help it to grow And Company groups like this where they only share resources, They are completely different from the New Conglomerates. What is different? It is data. Thus, if you give more and more data, the touch points increase. And they absorb all the data. And become a New Data Conglomerate which pulls it to the center. It is very strong. They don't just share money. Because touch points share the data, to speak oppositely. They can say that business doesn't have to sell, and say that they don't need to have profits. Thus in amazon Mansion, they don't need to have profit, they just need to have somewhat of a balance. And if they do this, the real estate industry… The other mansions don't do this. Because they need to make profit, they operate the mansions. But Amazon is okay with not having profits. And so they make it very cheap and only think about business where they collect data. The fearful thing about new conglomerates A ghost where it turns back on profit in all genres appears. They say that they don't need profit, and say that they will provide it cheap in exchange for data. And it is a monster like being where they take all the profits in the middle. And how are these services doing with the data? They collect it in the cloud. The distinct point about this is The period where they made hardware and software in the past is dissapearing. Now, they make software then make hardware. So you might think Facebook and amazon was a web service, an app company. They are coming over to hardware. They made physical locations, or make Amazon original appliances. Making devices that are all connected IoT's Are being done by apps or web service companies. The period of transitioning from software to hardware is here. Because it is a cloud period. Back then when it was not the cloud period, the specifications of the computer were all in the hardware. And so if you bought expensive hardware, you could store a lot of data and it operated well. But now the cloud does all that, Hardware is just an actual touch point. So it becomes very cheap. The book estimates that laptops that cost around 100 thousand yen or 200 thousand yen In the future, there will be 20000 yen, 15000 yen laptops. But there are just the basics, but the others can be done on the cloud. By On-Demand, they use services that they use. In a period where hardware being simple is good, Japan was weak. Japan, even until now, made detailed products, and professionally made hardware. Sony, made computers Toyota, made cars. They made carefully crafted products, but since the worth of hardware is dropping, Japan is in a very tight spot. Microsoft misread the Cloud period and had a downfall once. But if you read the period wrong in respect to units of a country, things like this happen. But if you read the period wrong in respect to units of a country, things like this happen. And so estimating the future is very important. And another mega trend. 'Experience becomes a central axis' 'Experience becomes a central axis', thus the companies that sell products Will lose. Not by selling products, but by selling experiences, The satisfaction goes up and it raises the royalty of that company. Definitely if you look at Apple, From the period where they sold the Iphone, the incidental things, It includes services such as Apple music, or apps. Apple card is a very big hit. Apple has a credit card. Apple Credit card ignores profit. They are fine if the profits are zero. And it is even pretty. They give out metallic cards for free and allow people to use it. And with this method, they raise the royalty of this company. They are saying that the period of buying out products and adding a bit more price is over. And so instead of products, they continuously provide experience. And they raise their royalty, and raise their trust. Tesla cars are also using this method. For cars, when they say a new model is out Once every 2 years, once every 3 years, you had to buy a new one. But Tesla cars already have computers on wheels. And so it is able to update like an Iphone. Once every 2 months a new feature comes in by itself. And so there is no need to buy a new one. And with this, they are not trying to earn a profit by selling new cars. But by selling experiences inside the car, they are trying to raise the royalty of that company. The selling of continuous experience. And with this method, they are heading towards subscription. And Alexa coming out into the streets would be an experience right? They are selling experiences, not products and with that they earn data and due to this they sell advertisements. And it is heading to that. Next, it is becoming a period where the one who conquers data becomes the one to rule the future. You can start to see that subscriptions are key right? Microsoft, Google, Amazon all has subscriptions. They get money monthly. And with this, they continually sell the best service. It does not just end where they sell the product once. But they have to build a trusting relationship continuously with the customer. And once they've gotten data from subscription There are still many companies that don't analyze the data and utilize it. They have continuously built a relation with the customer, But it would be a waste not to use the stored data. Please use it. As a plus, there are companies where they are heading to subscriptions, and some that are not. Video, music, digital. These things are greatly heading to subscriptions. Because, even if the customers increase, the pressure of the service provider in the middle doesn't increase. Whether people watching the video contents be 20,000, 100,000, five people For the place that provides the video, there isn't much of a difference. The rules don't change. But in place, places where they sell hardware have a hard time adapting subscriptions. Real estate, cars, furniture. Because hardware wears down. For example, cars are going to get weaker. But you can't receive the same price. If it comes to this, there is another method that is needed. For the car industry, there are places where they share by subscription But it is usually hard for them to do well. And definitely video, music, and digital can simply go to the subscription world. And so think about which side is more advantageous for subscription. And think about whether your own industry is leaning towards subscription. And if you lean towards the subscription model You have to think whether they are properly using data that can be continuously received. And it doesn't just end at selling once to the customer And if they sell everyday, or every month, you can see the movement of the customer right? And when you see the movement of the customer And take that into account and update the service, you can become Netflix. But if that is not the case, you just become a person who collects monthly fees. Please look into whether this part is going well. First, know what your job and industry is. It is the same for people. For each individual, if they say they are someone who does something, it ends there. If an amazing person comes from a foreign country, it ends there. And so become someone who can do anything. And after that, experience selling an experience, not just a product. When you sell this experience, continuously sell it and earn data and utilize it. These things are the mega trends. And the ones doing all of this are the 11 companies here. And now you see a lot right? And to survive standing tall in 2025, what do we need to do? This is also applying to myself, I know this. For instance, people who are thought to be comedians in the 2000s are done. People who don't know what they are doing in 2025 is the best. 'What is Nakata going to do?' is the best option. For instance, there is no need to define myself as a Youtuber. I am doing something in Youtube, I'm running an online salon I'm selling products, I'm doing internet e-commerce I'm doing consulting and I'm doing everything. As I'm continuously building myself well, I'm expecting better results. With experience as a center axis, I'm gaining data. We get data from Youtube. When we upload a video, everything shows up. 'You did it, people are watching this video more than the last video!' 'Too bad, people aren't watching this video as much.' They tell you once. They have data graphs. I've looked at the graph well and edited the contents of videos a lot. But people who analyze this data a bit more finely Needs for people such as data analysts or data scientists will go up in the future. Thus, even if we are shown service data of Amazon or Facebook We cannot help but to deal with it through sense. But if someone uses that data well And a person who looks at your Youtube data and make your channel be reborn appears That need would be great right? Youtubers say ' Recently, my views aren't going up, help me with anything!' And say ' I hear that I'm behind the times!' And the analyst says 'Show me the data, I will change the contents right away.' And by changing the thumbnail, planning, content completely and see immediate growth? A Youtube data scientist like this, don't you think the need for them would be big? They might hear that they are a play factory. A world like this. You might imagine and say 'Is that right~' Now, to survive standing tall in 2025, let's go. First, companies to get swallowed up! It's sad. There is a lot of companies that are written to be swallowed up. There are many companies where you might say 'This is how they are going to be swallowed up!' It hurts to think about. But I didn't say this. Sometimes, when I say 'These companies are going to be eaten up!' I get in trouble by people who say 'Don't you think about the feelings of people who work in that industry?' It is not my opinion. The author is saying this, they just predicted the future. And so put away the mindset for now saying 'I'm in the car industry so don't say such a thing!' It pertains to this part. They need to become a company where they tear down the walls between genres. SoftBank was selling laptop softwares And they did the phone business, and became an investor from there. And tore down the walls of industry like that. I'm not saying 'Ping, the car industry is in danger!' Thus.. but right now for the first time I used 'Ping!' Is this how you use it? I don't know.. I'll request an emoticon here, I don't know well.. I used it with a nervous heart. Wondering whether it is okay like this. It is a book to give you a changed mind after hearing that the car industry is ending. It is not 'It's ending? I'm sad! I'm angry!' That is the good part. There are may companies that are ending. First, the companies selling cars are in danger. Because Tesla might take the electric car. Out of Japanese car brands, there are no strong companies with a strong electric car yet. Tesla is immensely strong. Next, dealers. There are many used car dealers or sellers. And they say that the sellers in the middle, majority will struggle. Because now, it is a period where you can buy Tesla directly on the internet. 'You can buy something worth 5-6 million yen on the internet?' It is actually being sold that way in the US. Thus instead of the dealer buying in place and paying more selling fees If it is cheaper to buy it on the internet, this job wouldn't be needed anymore. And if robot taxis are provided, ride share services like Uber will disappear. Just by getting a single car industry, there are many companies that will have a hard time. And for people who are working in a place like this, really until now. And for people who are working in a place like this, really until now. You must have had big pride that you were taking part of a core industry in Japan. But it is going to get hared all at once. And next is the finance industry. I already told you. Because they earn data. Zero fee stocks that are specialized to smart phones. There was Net stocks. And if you don't need fees to transfer money? Up until now, they took fees. It's the same for credit cards. Credit cards take immense fees. In one purchase, clang. Annual fees, gold card, clang. And with that method, they've been earning it bit by bit. Visa, Master, and Amex became major corporations. Places like Visa are Olympic sponsors. But now, the sponsor for the Tokyo Olympics? It's companies like Google. Things like cards, up until, the fees were expensive. And this, can the card industry companies change right away? They can't change just as easily. Because it still makes money. It still makes money. They can't see the company getting smaller, but it's still big. It's still there, so because of that They won't change it to zero fees all at once. Recently, Docomo announced a massively cheap pay plan. And people who were watching my Youtube University channel must have been surprised. Just by reducing 1000 yen, several millions of profits decrease. It's like 'Are you okay?!' 'Several hundred billions will decrease but is it okay? 600 billion will decrease but is that okay?' But major corporations are also shaking. With profits like this, they will sink further and it will become very dangerous. And even though it's hard to cut down their profits Whether to become one with them, or go on with a new service. It is a very painful choice. And so Apple card partnered with MasterCard. 'Visa? Amex? I don't know, no choice but to partner with Apple!' It is becoming a situation like this. Great things are happening. Whether to become together with FAANG+m in each industry, or sink in their places. That fate is waiting them. For companies remaining still wouldn't be forgiven right? Banks, stocks are like this. The bank industries all have transfer fees, ATM fees, and it is all fees. But if you could transfer for free in an app, everyone would use the app right? Right? They won't go to bank ATMs. These things become possible. Banks, stock companies, and insurance. Amazon insurance. Up to now, through a form test, you had to determine loans. But through purchase history, loan availability is possible. And labor costs become cheaper, and fees get cheaper. Fees will definitely get cheaper. And so they are all being eating up. Cars, banking. And outside these, retail stores, energy, appliances, games. Games are all being handled here. And whether they are going to join in an online platform, or they will sell individually. We are faced with this question. Appliances are coming out as smart appliances. Whether they will sell independently, or they will form a partnership with them. Energy, would it be okay to keep using fossil fuel? Would it be okay to use gasoline? Recently, if you knew only how to handle gasoline, there was no problem. But the period where that is not the case is coming. Tesla is already installing solar panels. Whether energy will become one with them, or whether they will be independent. Retail stores are going to struggle, of course places like Amazon too. There is Walmart, the biggest retail store of the US Walmart is trying to follow along with a great innovation. The only retail store that is trying to go against Amazon is probably Walmart. They are connecting each store to the internet and allows you to pick up things at the store. And I think they are doing things like that. And other retail stores, even if they are trying to sell independently, It is coming to a time where they won't sell well. Every industry is getting eaten up. Now, keyword. A keyword to watch out for industry people who's industry will get eaten up. First, do not rely on the company. It is a very strict saying. For people who are relying on their companies. There are words wishing you to be determined to live alone. Because varying services that are out right now, It is honestly a chance. What do I mean? It means that capital and hope does not get eaten. Now, what major corporations were strong up until now was Having a lot of employees and having a lot of money. But if it is coming to a period of speed, that will only become a shackle. I just told you. 'We are holding onto this many employees!' And saying ,'And it is allowing this much profit to come in!' They have no courage to move on to a new service And they cannot just suddenly fire the employees that are in the company. So a giant where their population now and their profit become their shackle. And what can go against is a speedy individual. And so venture capital people say this. 'We will always support in terms of money' So if you have ideas and speed, venture capital will immensely support you. And unicorn companies are the ones that grew rapidly from there. They deliver money to small companies with ideas. So, it is very easy now to circulate money or stocks. And transfer of money between individuals and payment has become very easy. For sure, people like Youtubers had a hard time being active on an individual level. But now receiving and giving money is direct, and transfer is direct. And when they gain popularity, they can grow steadily. It is a period like that. And now, receiving investments just because they have funds or being able to have sales just because they have a lot of employees, it is not a period that this is possible. If you are in there, it would be painful, But contrarily, coming out of there can be a point of attack. And I hope you can use this period well instead of relying on a company. And become a structural hole. Becoming a structural hole. I'm not sure the meaning will ring well to you. Structural means the foundation. Become a focal point, what does that mean? If you are between other industries, you can earn tremendous information. Honestly, being in the investment industry, Things that you wouldn't know too well if you were just in the technology industry If you have one foot in each one, you can get information from each side. And an unsuspecting chance comes in. Thus, people who know investment and tech well When someone asks to be connected to a person who knows investment well in the tech industry, They can connect a person who knows tech well in the investment industry. And if that happens, this person has opportunities, information and money. It's this part. Right now, in a time where the walls of industry are being torn down. Just interacting with people from your own industry is very dangerous. It cannot be anything but a risk. And if you only interact with people with the industry that you are part of, not being able to be a structural hole, means that your worth inside that industry is low. By having your feet in each different industry allows you to have information from each side. It's like this Recently, people say 'celebrity Youtuber'. They show up on TV, and also manage Youtube. In Kajisac's channel, many people are gathered. There might be people who ask to get introduced to a celebrity, And there might be people who ask to be introduced to a Youtuber. And such a structural hole like this. Kajisac is like this. The reason that many people are coming to collaborate with them, Is because of those things. And same for Youtuber Hikaru. The reason that they are actively maintaining relationships with celebrities is because If Hikaru is connected with celebrities, Youtubers would need Hikaru right? They say 'That kind of person collaborates with them?' They become a structural hole. And so being a structural hole in two industries creates a need. And if you become a structural hole in three or four industries, you gain tremendous information. And so having good relationships with not just people in your industry, but with various people in different industries is the way to survive in this period. Now, we are up to here. Then, essential skills. Let's go on to essential skills. This person is very smart, so they are very strict. They never say things like 'Things are good just the way it is~' They never say 'You can stay the way you are, please stay there with a smiling face~' They say 'Don't just reply on companies and be independent and have ideas Become a structural hole and gain information and survive!' They are a very strong person. They are very strong. And the essential skills that this person says that we need. First is English. First is English. Suddenly English. 'Ah~' English which is the weakest for Japanese people. There are many people who think that English is needed for conferences but that is not the case. Truthfully, they only gain information using Japanese, so they have a lack of information. Truthfully, they only gain information using Japanese, so they have a lack of information. I'm asking to also be familiar with English articles. Internet articles are good, things like The Wall Street Journal. The information that comes from reading an English article and the information that comes from reading a translated article in Japanese has a very big difference. The information that comes from translated Japanese is very small. There is a lot of foreign books lined up in bookstores But the ones being published in Japan are a part of a very small minority in foreign books. And the thing is, there are low chances of a book being a best seller in Japan and being published in foreign countries. It is low, and the opposite is the same. The foreign books and information that are coming into Japan are very minute. And so if English is possible to do, you can watch English videos, and can read English sites. And can read English paper, and it is very fast. And so please memorize English for input of information. And honestly, you don't have to reach the level where you can speak fluently in English, and be able to speak for business. You just need to be able to read it. To speak oppositely, You can put it through Google Translate. So what I'm trying to say is that you need to have a mindset where you are trying to take in information in English. And if you do that, that puts your mind at ease a bit. You can copy and paste the English site and just put it through Google Translate. If you look at English sites, there are translated subtitles. And you can pause that one by one, and if you turn on Google translate camera, it translate it in real time. And so you can read the translated on like that And can gain information in English. As a plus, finance. It's information about money. It is things such as finance, investment. For investment, I had several lessons on investment. And a period where investment will become relatively easy will come. There is no reason not to do it. Between fear and laziness, laziness is disappearing. And now there is just fear right? Young people can do investment with a light heart. And it can never go back to a world where they don't do investments. You must invest. And reading business models. This is a very severe opinion. What it means by to read the business model is, It is the power to imagine how this company is raising its profits. So for example, can you imagine why Amazon mansion is so cheap. For example, why did Line start off as free in the beginning. 'Why is this free? Why is this so cheap?' If you know 'Ah, they are earning profits here!' then business is possible. If you can't do this, then you can only make services where it makes profit in visible places. And if you look, there are only rapidly rushing companies that start from this curiosity. Right? And you must think always for this, 'Where is the profit coming from' And one more for my sake Let us remember the power of analyzing data and the power of programming. It is actually written here. But if I go up to here in my Youtube University, everyone will faint. If I say 'Memorize data science and programming,' 'Master English~' You suddenly feel like vomiting blood and dying. You might say 'I'll just rely on my company, cheers~' But just from in here, a little bit is fine. Whether it be 'Maybe I'll watch an English video for once?' Or 'Maybe I'll rewatch that video about finance and investment?' is good enough. The most important thing is, this period is coming. So don't rely on companies and become a structural hole. Just by saying 'Should I hear about people in industries that have nothing to do with me?', Isn't that good enough? For now, just this much is good enough. I'm thinking about various things. Because I'm living in here. I'm using Facebook. I run a online salon called ' PROGRESS' on Facebook. I'm selling a card game called 'XENO' on Amazon. And I'm communicating with you all through Apple devices. And through Google's Youtube, I'm working. It's this. I'm already deep in here. I say 'I need to partner with here!' And I am quickly diving in and doing things that other people don't know very well. And you all are continuously having a pleasant experience. My mission is delivering the message 'Learning is fun' The mission of Youtube university is delivering the message 'Learning is fun' Living playfully I think is the comedic instinct inside of me. And since we've entered this period, I wanted to tell you 'Ah, Nakata really wants to survive.' Please look forward to it. And so, bye! Web community, PROGRESS. [Nakata Atsuhiko Online Salon PROGRESS, 3700 members, 980 yen monthly]
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